The last few months I’ve been thinking a lot about FOMO Marketing. What is FOMO Marketing you may be wondering? It’s Fear Of Missing Out Marketing - where you write content to have your target audience feel like they’re missing out on your business/product/service.

Cheers to that solopreneur life! As a fellow entrepreneur who’s the only employee of my business, I totally understand how pressed for time your schedule can be - and how doing your own marketing seems to always fall at the end of your to-do list (and possible never gets done!).

I’m sure you’ve seen the ads and posts with people telling you the “THREE resources you need to start a blog” or “Use this calendar to be successful on social media” and there’s a reason for it - you need a plan to see results!

I’ve been working from home for 10 years, 3 of which have been full-time, and over that time I’ve come to realize some hacks for being productive and get the most done from home.

A question I’ve been getting a LOT lately is “I’m torn between hiring a social media manager (SMM) and an influencer. What would you do?” In most of these cases they are asking if hiring an influencer to run their social media is a smart idea.

A local company quickly sold me online and then just as quickly lost me once I headed to their facility in person. What went wrong?