I love designing websites. I approach every project from a strategic point of view and begin everything with the end-goal in mind. Because I see everything through a ‘marketing’ lens, I get asked often to audit, review, or offer insight into someone’s existing website instead of designing a new one from scratch.
These are the top two things I see often on websites that once changed, can make your website feel as good as new.
You haven’t clearly said what your business does
This is the #1 thing I see on someone’s website when I’m doing an audit of it. Their website should answer (above the fold) what they do in a very clear, concise way. If people land on your website and can’t tell what you do within 3-5 seconds of landing on your site, then their most likely to leave - which hurts your Search Engine Optimization. Every type of website needs a clear statement near the top of the homepage that spells it out for your website viewer.
How do you fix it? Have a large description near the top of your website that clearly articulates what you do, what makes you different, and how your product/service/offer will change your user’s life.
Your website is too copy-heavy
I’d say about 80% of websites I audit have way too much copywriting on them. When there’s too much text and copywriting on your website, your website viewer doesn’t know where to look, what to read first, or what to do on the site.
Too much text and clutter will lead to confusion – and when people are confused they’re more likely to bounce from your website - again, hurting your Search Engine Optimization. It shouldn't be your website viewers’ job to sift through all the information to figure out what you actually do, or how your business can benefit them. Your website should be a strategic marketing tool NOT a giant hub or warehouse of information about your company. Read more about this on our 7 tips for writing content for your website blog.
Let’s face it - People just don’t read anymore! They’re scrolling way too fast to read all that flowery language you wrote. It’s time to take it out and only leave what’s pertinent.
Looking for an audit of your current website? Contact us and we’ll get started!